Sport and Entertainment Management, M.S.E.M.
College of Hospitality, Retail and Sport Management
Prepare for a leadership career in sport, entertainment or venue management in one of the world’s leading programs.
South Carolina's Department of Sport and Entertainment Management unites theory and practice at the highest level with an award-winning roster of exceptional faculty members. Their industry expertise brings unprecedented value into the classroom and is matched only by the scholarship of the department's impactful research.
Program Highlights
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Global Leadership
Be part of one of the best sport and entertainment graduate degree programs in the world.
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Program Depth
Join a comprehensive program that includes sport management, event management and venue management.
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Shared Connections
Benefit from powerful networking opportunities that promote career success and professional growth.
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Accomplished Academics
Learn from outstanding faculty members who have years of experience in the sport, entertainment and venue industries.
Building Skills
Gain the professional and personal intelligence it takes to have a successful career.
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Event Planning
Coordinating and managing all aspects of an event, including logistics, vendors and timelines
PR and Media Relations
Building and maintaining relationships with the media and public to enhance reputation or visibility
Data Analysis
Examining and interpreting information to uncover insights and inform decision making
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Planning and Strategy
Developing and implementing a comprehensive and effective approach to achieve specific goals
Legal Knowledge
Interpreting and applying laws and regulations to specific situations or issues
Management
Directing and overseeing the activities and resources to achieve specific goals
Using your degree
Make your college experience the foundation for a successful future.
Learn how alumni use degrees with outcome data from Gamecock GradStats, a service of the University of South Carolina Career Center.
Potential Careers
- Booking Agent
- Athletics Administration
- Event Promoter
- Entertainment Media expert
- eSports Manager
- Venue Operator
Job Titles of Alumni
- Senior Event Marketing Manager
- Assistant Ticket Manager
- Account Manager
- Tour Manager
- Program Coordinator
- Event Coordinator
Average Alumni Salary
Five to 10 years after graduation without additional education $108,279
Workplace Settings
- Professional Sports Leagues
- College or Professional Sports Programs
- Entertainment Corporations
- Entertainment and Sports Facilities
- Sports Retailing
- Footwear and Sports Apparel
Employers of Alumni
- Cumulus Media
- University of South Carolina Athletics Department
- National Basketball Association
- Beautycounter
- Titans Sports Academy
- Spectra
The professors that are a part of this program are outstanding. All of the professors have had amazing experiences within the sport and entertainment world. From them, I have been introduced to all kinds of different aspects, ideas and opportunities within the industry.
